Tag Archives: secretculture
Designers and original makers are dying out. We are going extinct and being replaced with big machinery and cheap overseas labour. Not only that whenever we make something that is authentic it is copied. That I don’t mind. I just want to let people know that working with our hands and a sewing machine is an art form and the fact that you meet someone who can sketch an image, draw their own pattern, cut and sew from start to finish is rare nowadays and I’m amongst the youngest in this field in Australia that can make anything from the beginning.
When you look at a dress in a retail store that costs $350 it has went through so many hands for each piece and the fabric sourced all over the world but made in less than an hour. When an authentic creative makes you something for $350 +++ it would of taken many more hours or days to produce. The sewing of retail clothing is hardly done in Australia nowadays and is mostly done in India, Bali, China, Phillipines, Turkey etc where the dollar is cheaper. I don’t mind that but do not compare an authentic designer or creative who makes one off designs or capsule collections to the mass produced market or to something you buy from the retail store.
For 19 + years I have been slowly learning my craft. Just bits a pieces here and there picking up every piece of knowledge that I can from people, from books and just generally learning as much as I can of anything at all that I can apply to my field. It is my obsession and my dream. I am young to be running my own business as a Designer Dressmaker but I created my job because I saw a need in the market. Plus until I started calling myself The Designer Dressmaker nobody else had put those words together. The decline of dressmaking and especially dressmakers that make their own patterns is obvious in Australia adding further value to what is left. We are a dime a dozen. Help contribute to Australian dressmakers or local dressmakers if you aren’t Australian because otherwise we may just die out and who shall you buy an authentic designer dress from.
I’m going to rock this year. You should too. 🤘🏻
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Leave a comment | tags: art, Arts, Arts and Entertainment, Australia, authentic, beautiful, Brand, Business, clothing, costume, Design, designer, dress, dressmaker, EBAY, ETSY, fashion, Fashion design, inspiration, love, marriage, Photographer, Photography, pieceworker, Runway, secret, secret culture, secretculture, Shopping, Sydney, Textile, unisex, Women | posted in Women
Making an entrance onto the Australian Fashion arena late in 2016 we have CRBN with lead designer Whitney Duan. The label is so different to regular Australian fashion labels. Which is what makes it so very interesting.
They are here to change the rules on gender.
So you are curious? How can CRBN change the rules on gender?
Well with time staking . Men are wearing skirts. Women are wearing the pants and actually whatever they want. I mean why as a female should I wear a dress? I want to wear a skort today and I don’t care!
I want to see men in dresses not just because free balling is comfortable but why not? The only thing that has been holding back men from wearing dresses is that dresses aren’t made to fit the male form by the consumer market. Hence why CRBN is a game changer. Men can choose to wear what they want from their range. The fact physically it is a dress or a skirt is just a label and a social image that has been underpinned by oppressive social expectations handed down through generations . Its just a name we gave it to identify what it is but would it be so bad if we named a pant a skirt and a skirt a pant. In the end its the same fabric with the same stitches, the same cotton that holds it together. Just like the difference in gender. Gender is just a label male, female and most recently we have added in no gender which btw is still a label. All these names and boundaries we create ourselves as humans.
‘We have so many people wanting to dress and expand their new style from mundane commercialism. Plus with drag queens now tapping into the mainstream industry with Ru Paul’s drag race/ we have an untouched market’
Luka Davis
Melbourne Designer & Stylist
Instagram@luka.davis
Whitney’s background is in Philosophy and Art History so her perception of gender is quite in tune with a general move by society to become less gender specific. We are after all a society who wants whatever we want when we want it. Socially we just want to be able to wear what we want without the backlash of social expectations. In fashion ‘different’ is the new ‘cool’. So as unisex clothing gains momentum and is starting to be seen as the new cool there are so many self styled innovators who are picking up the product and trying it. CRBN is a blend between fitted and baggy streetwear with styles you could wear everyday casually or dress up to go out and party in with an emphasis on comfort. Now that we already have so many people out there who are innovators gaining awareness of the product and trying samples of unisex clothing in their day to day lives. Its time for early adopters like you and I to support unisex clothing and pick up the trend and deliver it to the growth stage and mass market before unisex is totally accepted and adopted into our society. So I ask you. Can you challenge your own thinking that you have been taught from birth? Can you try something different to see how it fits and feels? If your not excited by now to break the rules and kick back the boundaries of social expectation then I’m probably howling to the moon.
While working alongside CRBN as one of a select group of consultant pattern makers I sat in on quite a few late night fittings and meetings behind the end product. In collaboration of their first range I found Whitney and her partner radio spokesperson and author Eden Duan to be quite unique individuals in fact their strong bond and communication was the back bone of getting things moving at the rate that such a large collection could be developed. Developing a range this large requires so much time and effort away from regular day to day existence and as a power couple they worked together to make CRBN from just an idea to something tangible something that any designer could be proud of. Whitney Duan designer of CRBN is the new kid on the block. I am loving her cool style and needed to share it. She actually gets how contemporary humans are feeling. Lets just erase some of the labels and start again. Fashion is now geometric lines, contemporary, rule breaking, minimalistic, unisex clothing.
Author: Ashleigh Renee Evans (Secret Culture)
all links:
Buy CRBN now https://www.crbnstudios.com/
Follow CRBN on Instagram @crbnstudios
Follow CRBN on facebook https://www.facebook.com/crbnstudios/
Follow this blog for more of my fashion blogging & tutorials
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Leave a comment | tags: art, ashleighevans, ashleighreneeevans, Brand, clothing, crbn, crossdressing, Design, designer, designing, dressmaker, fashion, gender, history, inspiration, pattern, patternmaker, philosophy, Runway, rupaul, secretculture, shop, trend, unisex, whitneyduan | posted in Women
The dress is beautiful. Absolutely stunning! Embellished in gorgeous Swarovski crystals and fine lace. The silhouette is off the shoulder panelled with a gorgeous fishtail with lace and Swarovski detail. The bodice is covered in lace as well and embellished lightly in each flower with Swarovski crystals.
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Leave a comment | tags: beautiful, costume, custom, Design, dress, dressmaker, evening, fashion, Fashion design, fashion designer, formal, gorgeous, inspiration, life, New Year, one, one-off, onpoint, secret, secret culture, secretculture | posted in Women
Some of the photos from our Secret photo shoot have been released. Shop the limited edition capsule collection at Secret Culture Shop
Secret Culture Basic Shredded Denim Shorts White $29.99 free postage in Australia
Purchase at http://www.secretcultureshop.com
Available in sizes 10,12,14
Size 10 waist 69cm, hip 86cm, length 26cm
Size 12 waist 73cm, hip 88cm, length 27cm
Size 14 waist 77cm, hip 90cm, length 28cm
Comment Sold under image and private message to purchase on Ig
Visit Facebook http://www.facebook.com/DesignTeamSecretCulture/
Proffessional photgraphy by Lavana Dancer IG lavanadancer website http://www.lightmagiclove.com/
Modelling by Jummy Esther IG le_meiux_nigrette_
http://instagram.com/le_meiux_nigrette_
@secretculture @le_meiux_nigrette_ @lavanadancer
#denim #shredded #shorts #short #summer #como #sydney #dreams #secrets #frayed #distresseddenim #holes #jeans #club #night lib #picnic #party #beach #casual #sexy #hot #basic
Secret Culture Basic Baby Blue Booty Shorts $29.99 free postage in Australia
Available in sizes 10,12,14
Size 10 waist 72cm, hip 94cm, length 31cm
Size 12 waist 77cm, hip 99cm, length 32cm
Size 14 waist 83cm, hip 104cm, length 33cm
Purchase at http://www.secretcultureshop.com
Comment Sold under image and private message to purchase on Ig
Visit Facebook http://www.facebook.com/DesignTeamSecretCulture/
Proffessional photgraphy by Lavana Dancer IG lavanadancer website http://www.lightmagiclove.com/
Modelling by Jummy Esther IG le_meiux_nigrette_
http://instagram.com/le_meiux_nigrette_
Modelling by Will Besly IG
Willbesly
http://instagram.com/willbesly
@secretculture @le_meiux_nigrette_ @lavanadancer @willbesly
#denim #shredded #shorts #short #summer #como #sydney #dreams #secrets #frayed #distresseddenim #holes #jeans #club #night lib #picnic #party #beach #casual #sexy #hot #basic#fitness #health #wellness #live #love #bebeautiful #fashion
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Leave a comment | tags: blog, Brand, capsulecollection, culture, designer, dressmaking, fashion, Photography, range, release, secret, secretculture, shorts, upandcoming | posted in Women
We started preparation at 4am On shoot with Jummy Esther our gorgeous Nigerian model. Contact her via Instagram for modelling shoots:
http://instagram.com/le_meiux_nigrette_
Our professional photographer Lavana Dancer was amazing taking photos from all angles in the beautiful setting at Como Wharf and Como Pleasure Grounds. Check out other photos from Lavana at http://www.lightmagiclove.com and for contact details.
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Leave a comment | tags: commercial, como, designer, fashion, fashionshoot, label, photo, Photographer, Photography, professional, secretculture, shorts, wharf | posted in Women
If you like what you see you can look at more online portfolio work by kovachrome on facebook at
https://www.facebook.com/kovachromephotography
And follow secret culture local newcastle designer label on Facebook at https://www.facebook.com/DesignTeamSecretCulture
Or on Instagram #secretculture
Also please follow this blog for further updates on secret culture an up and coming designer label. The journey of a fresh designer;)




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Leave a comment | tags: amykovacs, artist, ashleighpatel, batemansbay, Bodalla, Design, designer, dressmaker, kovachrome, Newcastle, Photographer, Photography, secretculture, sneakpeak, southcoast, summer2015, turross | posted in Women
So I was very excited to have Kimberley in my studio this morning for her very first fitting of this Gothic style Audrey Hepburn designer formal dress. It looks absolutely fabulous. There is still a shoulder wrap to sew on and straps as well as roulette loops and a back panel but WOW she looks fabulous already! Here’s some photos. Sorry about the quality of the photos. I didn’t have time to take too many so just a quick couple off Kimberley’s phone. If you like what you see please follow this blog, Facebook page on the right hand side column or just search secret culture on Instagram!


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Leave a comment | tags: culture, custom, designer, dress, dressmaking, fashion, fashiondesign., garment, garmentconstruction, gorgeous, madetoorder, secret, secretculture, tailoring, watchthisspace | posted in Women