Authentic Creatives & designers a dying group

Designers and original makers are dying out. We are going extinct and being replaced with big machinery and cheap overseas labour. Not only that whenever we make something that is authentic it is copied. That I don’t mind. I just want to let people know that working with our hands and a sewing machine is an art form and the fact that you meet someone who can sketch an image, draw their own pattern, cut and sew from start to finish is rare nowadays and I’m amongst the youngest in this field in Australia that can make anything from the beginning.

When you look at a dress in a retail store that costs $350 it has went through so many hands for each piece and the fabric sourced all over the world but made in less than an hour. When an authentic creative makes you something for $350 +++ it would of taken many more hours or days to produce. The sewing of retail clothing is hardly done in Australia nowadays and is mostly done in India, Bali, China, Phillipines, Turkey etc where the dollar is cheaper. I don’t mind that but do not compare an authentic designer or creative who makes one off designs or capsule collections to the mass produced market or to something you buy from the retail store.

For 19 + years I have been slowly learning my craft. Just bits a pieces here and there picking up every piece of knowledge that I can from people, from books and just generally learning as much as I can of anything at all that I can apply to my field. It is my obsession and my dream. I am young to be running my own business as a Designer Dressmaker but I created my job because I saw a need in the market. Plus until I started calling myself The Designer Dressmaker nobody else had put those words together. The decline of dressmaking and especially dressmakers that make their own patterns is obvious in Australia adding further value to what is left. We are a dime a dozen. Help contribute to Australian dressmakers or local dressmakers if you aren’t Australian because otherwise we may just die out and who shall you buy an authentic designer dress from.

I’m going to rock this year. You should too. 🤘🏻

My latest custom designer formal gown for a year 10 formal

The dress is beautiful. Absolutely stunning! Embellished in gorgeous Swarovski crystals and fine lace. The silhouette is off the shoulder panelled with a gorgeous fishtail with lace and Swarovski detail. The bodice is covered in lace as well and embellished lightly in each flower with Swarovski crystals.

 

Secret Culture Basic Denim Summer Shorts Collection 2016

Some of the photos from our Secret photo shoot have been released. Shop the limited edition capsule collection at  Secret Culture Shop

   
    Secret Culture Basic Shredded Denim Shorts White $29.99 free postage in Australia 
Purchase at http://www.secretcultureshop.com
Available in sizes 10,12,14
Size 10 waist 69cm, hip 86cm, length 26cm
Size 12 waist 73cm, hip 88cm, length 27cm
Size 14 waist 77cm, hip 90cm, length 28cm 

Comment Sold under image and private message to purchase on Ig
Visit Facebook http://www.facebook.com/DesignTeamSecretCulture/
Proffessional photgraphy by Lavana Dancer IG lavanadancer website http://www.lightmagiclove.com/

Modelling by Jummy Esther IG le_meiux_nigrette_

http://instagram.com/le_meiux_nigrette_
@secretculture @le_meiux_nigrette_ @lavanadancer 

#denim #shredded #shorts #short #summer #como #sydney #dreams #secrets #frayed #distresseddenim #holes #jeans #club #night lib #picnic #party #beach #casual #sexy #hot #basic
   
   Secret Culture Basic Baby Blue Booty Shorts $29.99 free postage in Australia
Available in sizes 10,12,14
Size 10 waist 72cm, hip 94cm, length 31cm
Size 12 waist 77cm, hip 99cm, length 32cm
Size 14 waist 83cm, hip 104cm, length 33cm
Purchase at http://www.secretcultureshop.com
Comment Sold under image and private message to purchase on Ig
Visit Facebook http://www.facebook.com/DesignTeamSecretCulture/
Proffessional photgraphy by Lavana Dancer IG lavanadancer website http://www.lightmagiclove.com/

Modelling by Jummy Esther IG le_meiux_nigrette_

http://instagram.com/le_meiux_nigrette_

Modelling by Will Besly IG

Willbesly

http://instagram.com/willbesly

@secretculture @le_meiux_nigrette_ @lavanadancer @willbesly

#denim #shredded #shorts #short #summer #como #sydney #dreams #secrets #frayed #distresseddenim #holes #jeans #club #night lib #picnic #party #beach #casual #sexy #hot #basic#fitness #health #wellness #live #love #bebeautiful #fashion

The truth about buying a bridesmaid dress online

So I’m sharing a huge secret with you all. My biggest group of clientele are bridesmaids who have had dresses bought for them online.

With online dresses I have noticed a certain pattern of faults in fitting and design that I would like to share.

Firstly when you look at the bra cup shape it is all kinds of wrong. I mean who really wants their boobs to be cupped by padding that looks like a discus rather than the more conventional balconette cup.

Secondly the dress is always either too small or too big. This means huge alterations if your dress is too big and even if it is too small where we might even have to add a panel or let the dress out. Better the dress is too big than too small none the less.

Thirdly the straps are always an odd length meaning you have to get them taken in or let out.

Fourth if there is any beading or fancy techniques you have admired in the design they usually are falling off by the time they reach Australia.

Fifth the hem always has to be altered

Sixth the style may not even sit right because the shape is all wrong and if it does sit right then the style may still be wrong.

Bridesmaid dresses are the things best made by local dressmakers but you have to make sure you can trust your dressmaker before you let them take on your work.

The other thing is you must make sure that the dressmaker has some form of qualification or learnt knowledge. Do not trust any person who thinks that sewing a quilt together or a cushion qualifies them to make bridesmaid dresses. God forbid you let them make your wedding dress. Ask to look at prior examples of their work before investing yourself financially in their business and wasting valuable time.

Go Daddy newby builds a website with wix and tells you about her amazing story of building her business.

So I didn’t realise how hard building a website is and starting a business until I bought my go daddy domain 4 years ago. Here’s how I did it. First off I used my domain and my friend attached it to my blog until I could figure out how to build the website. Now the best part of Wix is how easy it is to build the website with them. You don’t need to know how to speak the language of html which I still can’t speak either. You just need your photos and the ability to upgrade your account $$$. The wix website editor allows you to add pages and buttons as well as background images. Portfolio pages and even a shopping cart. The thing that is off putting is the cost. A website is something I wasn’t willing to invest in until I was sure I was ready. Since I bought my domain four years ago I’ve completed a diploma in fashion design courses in marketing and management as well as admin inc book keeping. The list goes on. I’ve also worked as an intern for Suboo resort wear. Had some work experience working for we are handsome swimsuits resort wear as well as Jenny rose fashion leather textile designer. I’ve worked for a famous shoe designer in Sydney years ago Donna may Bolinger. I’ve seen the back entrance and the front entrance of fashion. I might not like the social and ecological effects it has on our society but I just want to make clothes and share them with people. I want to make changes in this world. I don’t want to leave a heavy foot print. I want to find a better way to make fashion environmentally friendly and I want to build my own factory overseas with a crèche with training and proper pay. I’ve worked for nothing and worked for something. I’ve been a pieceworker and a dressmaker. I’ve made custom designer outfits I’ve designed and I’ve had to pattern make copies of pictures for clients. I’ve been an advisor for new fashion labels who have no training and I’ve been advised by my mentors. Now amongst working permanent part time as a blood collector and running my business as a pieceworker and custom designer dressmaker. Everything I’ve ever done has been directed to this moment and I feel on top of the world. I might not of been an overnight success but even I realised if you start building something now it will eventually become a success. If you share the passion you have for your dreams with people they will eventually become addicted to your energy. If you fail get back up on that horse. Don’t ever give in. Don’t ever let your fears get the better of you. Be brave. Be humble. Be beautiful. Stress does funny things to people but If you don’t let it get to you then you will succeed. Eventually. Take every single lead that comes your way. The people who fail are the people who don’t try, who give up and forget their dreams. I’m ready and I’ve just launched my website http://www.secretcultureshop.com

If you like what you see please follow my blog, like my facebook link on the right hand side or follow me on Instagram #secretculture or Twitter Ashleighreneepatel.

Don’t forget to live, love and be beautiful;) xx Secret Culture living the dream

Bell of the Ball a Gothic Audrey Hepburn inspired Designer Dress

So I was very excited to have Kimberley in my studio this morning for her very first fitting of this Gothic style Audrey Hepburn designer formal dress. It looks absolutely fabulous. There is still a shoulder wrap to sew on and straps as well as roulette loops and a back panel but WOW she looks fabulous already! Here’s some photos. Sorry about the quality of the photos. I didn’t have time to take too many so just a quick couple off Kimberley’s phone. If you like what you see please follow this blog, Facebook page on the right hand side column or just search secret culture on Instagram!