Authentic Creatives & designers a dying group

Designers and original makers are dying out. We are going extinct and being replaced with big machinery and cheap overseas labour. Not only that whenever we make something that is authentic it is copied. That I don’t mind. I just want to let people know that working with our hands and a sewing machine is an art form and the fact that you meet someone who can sketch an image, draw their own pattern, cut and sew from start to finish is rare nowadays and I’m amongst the youngest in this field in Australia that can make anything from the beginning.

When you look at a dress in a retail store that costs $350 it has went through so many hands for each piece and the fabric sourced all over the world but made in less than an hour. When an authentic creative makes you something for $350 +++ it would of taken many more hours or days to produce. The sewing of retail clothing is hardly done in Australia nowadays and is mostly done in India, Bali, China, Phillipines, Turkey etc where the dollar is cheaper. I don’t mind that but do not compare an authentic designer or creative who makes one off designs or capsule collections to the mass produced market or to something you buy from the retail store.

For 19 + years I have been slowly learning my craft. Just bits a pieces here and there picking up every piece of knowledge that I can from people, from books and just generally learning as much as I can of anything at all that I can apply to my field. It is my obsession and my dream. I am young to be running my own business as a Designer Dressmaker but I created my job because I saw a need in the market. Plus until I started calling myself The Designer Dressmaker nobody else had put those words together. The decline of dressmaking and especially dressmakers that make their own patterns is obvious in Australia adding further value to what is left. We are a dime a dozen. Help contribute to Australian dressmakers or local dressmakers if you aren’t Australian because otherwise we may just die out and who shall you buy an authentic designer dress from.

I’m going to rock this year. You should too. 🤘🏻

Secret Culture Basic Denim Summer Shorts Collection 2016

Some of the photos from our Secret photo shoot have been released. Shop the limited edition capsule collection at  Secret Culture Shop

   
    Secret Culture Basic Shredded Denim Shorts White $29.99 free postage in Australia 
Purchase at http://www.secretcultureshop.com
Available in sizes 10,12,14
Size 10 waist 69cm, hip 86cm, length 26cm
Size 12 waist 73cm, hip 88cm, length 27cm
Size 14 waist 77cm, hip 90cm, length 28cm 

Comment Sold under image and private message to purchase on Ig
Visit Facebook http://www.facebook.com/DesignTeamSecretCulture/
Proffessional photgraphy by Lavana Dancer IG lavanadancer website http://www.lightmagiclove.com/

Modelling by Jummy Esther IG le_meiux_nigrette_

http://instagram.com/le_meiux_nigrette_
@secretculture @le_meiux_nigrette_ @lavanadancer 

#denim #shredded #shorts #short #summer #como #sydney #dreams #secrets #frayed #distresseddenim #holes #jeans #club #night lib #picnic #party #beach #casual #sexy #hot #basic
   
   Secret Culture Basic Baby Blue Booty Shorts $29.99 free postage in Australia
Available in sizes 10,12,14
Size 10 waist 72cm, hip 94cm, length 31cm
Size 12 waist 77cm, hip 99cm, length 32cm
Size 14 waist 83cm, hip 104cm, length 33cm
Purchase at http://www.secretcultureshop.com
Comment Sold under image and private message to purchase on Ig
Visit Facebook http://www.facebook.com/DesignTeamSecretCulture/
Proffessional photgraphy by Lavana Dancer IG lavanadancer website http://www.lightmagiclove.com/

Modelling by Jummy Esther IG le_meiux_nigrette_

http://instagram.com/le_meiux_nigrette_

Modelling by Will Besly IG

Willbesly

http://instagram.com/willbesly

@secretculture @le_meiux_nigrette_ @lavanadancer @willbesly

#denim #shredded #shorts #short #summer #como #sydney #dreams #secrets #frayed #distresseddenim #holes #jeans #club #night lib #picnic #party #beach #casual #sexy #hot #basic#fitness #health #wellness #live #love #bebeautiful #fashion

Behind the scenes at secret Culture Photoshoot with Lavana Dancer

We started preparation at 4am On shoot with Jummy Esther our gorgeous Nigerian model. Contact her via Instagram for modelling shoots:

http://instagram.com/le_meiux_nigrette_

      

Our professional photographer Lavana Dancer was amazing taking photos  from all angles in the beautiful setting at Como Wharf and Como Pleasure Grounds. Check out other photos from Lavana at http://www.lightmagiclove.com and for contact details. 

On shoot with Kovachrome and Secret Culture a sneak peak of artist photographer Amy Kovacs and designer Ashleigh Patel’s up and coming collection summer 2015

If you like what you see you can look at more online portfolio work by kovachrome on facebook at

https://www.facebook.com/kovachromephotography

And follow secret culture local newcastle designer label on Facebook at https://www.facebook.com/DesignTeamSecretCulture

Or on Instagram #secretculture

Also please follow this blog for further updates on secret culture an up and coming designer label. The journey of a fresh designer;)

Fashion Palette Highlights

I attended Fashion Palette recently as a V.I.P for displaying my white silk satin gown that Paige Freeman modelled for me. If you would like to view the gown it is on display in my previous blog post.Here are a few photographs of the highlights of Fashion Palette 2012.The moments where my heart really did  skip a beat. Where the room felt alive with the bright lights shining on the 6 foot tall models as they glided down the white catwalk to the mesmerising sounds of Lana Del Ray.

The Ballerina was 2 metres from me dancing the most beautiful dance that I have ever seen.Each costume had it’s own point of difference.The designer sat on a long couch on the catwalk as she watched her own models dance so beautifully. If I were her I would be very happy at the amazing performance!No doubt she would of made many sales on that day!

I almost cried it was so beautiful!

Fashion Palette Highlight!

 

When I saw that white dress with the black bow it just seemed to make sense and stood out from all the rest!

 

 

 

 

Behind the scenes “Secret Cultures Photo-shoot at the Merewether Baths”

First and foremost Secret Culture owes credit to the team who made this photo-shoot happen.

Paige Freeman who was modelling (http://www.facebook.com/profile.php?id=644756382)

Mike Baker’s Photography ( http://www.facebook.com/pages/Mike-Bakers-Photography/180973365286324).

Let’s not forget Cherie Freeman who did a gorgeous job of make-up on the morning. Paige and Cherie both have their own Make-Up Company called M.A.D Artistry http://www.facebook.com/M.A.Dartistry and can be contacted on 0422 640 352.

For almost a week we waited for the rain to pass and the clouds to part and the sun to shine down again. All in the name of Fashion. We couldn’t have everything we wanted and what we did have we made the best of.

It was just before Sunrise we gathered at the well known Merewether Baths to capture the perfect picture, of a dress that I had made especially to be displayed at Fashion Palette this year in Sydney.I wanted Paige to look natural and gorgeous as she always is. I love how her hair how is so long and straight. Her hair is usually blonde although she dyed it brown for this photo-shoot and I think that she looks absolutely amazing!

Mike truly had all odds against him when the sun was rising on the morning and the barest light was parting from the skies.This was our last chance to get a proper photo-shoot of the dress before I delivered it to Fashion Palette in Sydney.

 

I have decided to sell the couture gown that I made for Fashion Palette 2012! If you know anyone who would like an all white couture gown for a wedding or special event please feel free to share this link with them!!!!!

http://www.etsy.com/listing/98975055/bridal-or-formal-designer-gown-made-for