Designers and original makers are dying out. We are going extinct and being replaced with big machinery and cheap overseas labour. Not only that whenever we make something that is authentic it is copied. That I don’t mind. I just want to let people know that working with our hands and a sewing machine is an art form and the fact that you meet someone who can sketch an image, draw their own pattern, cut and sew from start to finish is rare nowadays and I’m amongst the youngest in this field in Australia that can make anything from the beginning.
When you look at a dress in a retail store that costs $350 it has went through so many hands for each piece and the fabric sourced all over the world but made in less than an hour. When an authentic creative makes you something for $350 +++ it would of taken many more hours or days to produce. The sewing of retail clothing is hardly done in Australia nowadays and is mostly done in India, Bali, China, Phillipines, Turkey etc where the dollar is cheaper. I don’t mind that but do not compare an authentic designer or creative who makes one off designs or capsule collections to the mass produced market or to something you buy from the retail store.
For 19 + years I have been slowly learning my craft. Just bits a pieces here and there picking up every piece of knowledge that I can from people, from books and just generally learning as much as I can of anything at all that I can apply to my field. It is my obsession and my dream. I am young to be running my own business as a Designer Dressmaker but I created my job because I saw a need in the market. Plus until I started calling myself The Designer Dressmaker nobody else had put those words together. The decline of dressmaking and especially dressmakers that make their own patterns is obvious in Australia adding further value to what is left. We are a dime a dozen. Help contribute to Australian dressmakers or local dressmakers if you aren’t Australian because otherwise we may just die out and who shall you buy an authentic designer dress from.
I’m going to rock this year. You should too. 🤘🏻
We started preparation at 4am On shoot with Jummy Esther our gorgeous Nigerian model. Contact her via Instagram for modelling shoots:
Our professional photographer Lavana Dancer was amazing taking photos from all angles in the beautiful setting at Como Wharf and Como Pleasure Grounds. Check out other photos from Lavana at http://www.lightmagiclove.com and for contact details.
If you like what you see you can look at more online portfolio work by kovachrome on facebook at
And follow secret culture local newcastle designer label on Facebook at https://www.facebook.com/DesignTeamSecretCulture
Or on Instagram #secretculture
Also please follow this blog for further updates on secret culture an up and coming designer label. The journey of a fresh designer;)
Whilst on holidays on the South Coast I had the chance to catch up with the well known artist photographer Amy Kovacs and our fresh faced model Chloe Harpley. Amy Kovacs has been taking photographs on the South coast of Australia in NSW for more than 8 years professionally. Chloe Harpley just 16 was on her first shoot but did not leave us unimpressed.
You can contact Amy on 0402 898 499 and visit her online portfolio facebook page via this link https://www.facebook.com/kovachromephotography
Here are some behind the scenes photographs from the shoot.
First and foremost Secret Culture owes credit to the team who made this photo-shoot happen.
Paige Freeman who was modelling (http://www.facebook.com/profile.php?id=644756382)
Mike Baker’s Photography ( http://www.facebook.com/pages/Mike-Bakers-Photography/180973365286324).
Let’s not forget Cherie Freeman who did a gorgeous job of make-up on the morning. Paige and Cherie both have their own Make-Up Company called M.A.D Artistry http://www.facebook.com/M.A.Dartistry and can be contacted on 0422 640 352.
For almost a week we waited for the rain to pass and the clouds to part and the sun to shine down again. All in the name of Fashion. We couldn’t have everything we wanted and what we did have we made the best of.
It was just before Sunrise we gathered at the well known Merewether Baths to capture the perfect picture, of a dress that I had made especially to be displayed at Fashion Palette this year in Sydney.I wanted Paige to look natural and gorgeous as she always is. I love how her hair how is so long and straight. Her hair is usually blonde although she dyed it brown for this photo-shoot and I think that she looks absolutely amazing!
Mike truly had all odds against him when the sun was rising on the morning and the barest light was parting from the skies.This was our last chance to get a proper photo-shoot of the dress before I delivered it to Fashion Palette in Sydney.
I have decided to sell the couture gown that I made for Fashion Palette 2012! If you know anyone who would like an all white couture gown for a wedding or special event please feel free to share this link with them!!!!!