Tag Archives: designer

MEET THE NEW KID ON THE BLOCK CRBN UNISEX STREETWEAR + collabs


Making an entrance onto the Australian Fashion arena late in 2016 we have CRBN with lead designer Whitney Duan. The label is so different to regular Australian fashion labels. Which is what makes it so very interesting.

They are here to change the rules on gender.

So you are curious? How can CRBN change the rules on gender?

Well with time staking . Men are wearing skirts. Women are wearing the pants and actually whatever they want.  I mean why as a female should I wear a dress? I want to wear a skort today and I don’t care!

I want to see men in dresses not just because free balling is comfortable but why not? The only thing that has been holding back men from wearing dresses is that dresses aren’t made to fit the male form by the consumer market. Hence why CRBN is a game changer. Men can choose to wear what they want from their range. The fact physically it is a dress or a skirt is just a label and a social image that has been underpinned by oppressive social expectations handed down through generations . Its just a name we gave it to identify what it is but would it be so bad if we named a pant a skirt and a skirt a pant. In the end its the same fabric with the same stitches, the same cotton that holds it together. Just like the difference in gender. Gender is just a label male, female and most recently we have added in no gender which btw is still a label. All these names and boundaries we create ourselves as humans.

‘We have so many people wanting to dress and expand their new style from mundane commercialism. Plus with drag queens now tapping into the mainstream industry with Ru Paul’s drag race/ we have an untouched market’

 Luka Davis

Melbourne Designer & Stylist

Instagram@luka.davis

 

Whitney’s background is in Philosophy and Art History so her perception of gender is quite in tune with a general move by society to become less gender specific. We are after all a society who wants whatever we want when we want it. Socially we just want to be able to wear what we want without the backlash of social expectations. In fashion ‘different’ is the new ‘cool’. So as unisex clothing gains momentum and is starting to be seen as the new cool there are so many self styled innovators who are picking up the product and trying it. CRBN is a blend between fitted and baggy streetwear with styles you could wear everyday casually or dress up to go out and party in with an emphasis  on comfort. Now that we already have so many people out there who are innovators gaining awareness of the product and trying samples of unisex clothing in their day to day lives. Its time for early adopters like you and I to support unisex clothing and pick up the trend and deliver it to the growth stage and mass market before unisex is totally accepted and adopted into our society. So I ask you. Can you challenge your own thinking that you have been taught from birth? Can you try something different to see how it fits and feels? If your not excited by now to break the rules and kick back the boundaries of social expectation then I’m probably howling to the moon.

While working alongside CRBN as one of a select group of consultant pattern makers I sat in on quite a few late night fittings and meetings behind the end product. In collaboration of their first range I found Whitney and her partner radio spokesperson and author Eden Duan to be quite unique individuals in fact their strong bond and communication was the back bone of getting things moving at the rate that such a large collection could be developed. Developing a range this large requires so much time and effort away from regular day to day existence and as a power couple they worked together to make CRBN from just an idea to something tangible something that any designer could be proud of. Whitney Duan designer of CRBN is the new kid on the block. I am loving her cool style and needed to share it. She actually gets how contemporary humans are feeling. Lets just erase some of the labels and start again. Fashion is now geometric lines, contemporary, rule breaking, minimalistic, unisex clothing.

Author: Ashleigh Renee Evans (Secret Culture)

all links:

Buy CRBN now https://www.crbnstudios.com/

Follow CRBN on Instagram @crbnstudios

Follow CRBN on facebook https://www.facebook.com/crbnstudios/

Follow this blog for more of my fashion blogging & tutorials


Secret Culture Basic Denim Summer Shorts Collection 2016


Some of the photos from our Secret photo shoot have been released. Shop the limited edition capsule collection at  Secret Culture Shop

   
    Secret Culture Basic Shredded Denim Shorts White $29.99 free postage in Australia 
Purchase at http://www.secretcultureshop.com
Available in sizes 10,12,14
Size 10 waist 69cm, hip 86cm, length 26cm
Size 12 waist 73cm, hip 88cm, length 27cm
Size 14 waist 77cm, hip 90cm, length 28cm 

Comment Sold under image and private message to purchase on Ig
Visit Facebook http://www.facebook.com/DesignTeamSecretCulture/
Proffessional photgraphy by Lavana Dancer IG lavanadancer website http://www.lightmagiclove.com/

Modelling by Jummy Esther IG le_meiux_nigrette_

http://instagram.com/le_meiux_nigrette_
@secretculture @le_meiux_nigrette_ @lavanadancer 

#denim #shredded #shorts #short #summer #como #sydney #dreams #secrets #frayed #distresseddenim #holes #jeans #club #night lib #picnic #party #beach #casual #sexy #hot #basic
   
   Secret Culture Basic Baby Blue Booty Shorts $29.99 free postage in Australia
Available in sizes 10,12,14
Size 10 waist 72cm, hip 94cm, length 31cm
Size 12 waist 77cm, hip 99cm, length 32cm
Size 14 waist 83cm, hip 104cm, length 33cm
Purchase at http://www.secretcultureshop.com
Comment Sold under image and private message to purchase on Ig
Visit Facebook http://www.facebook.com/DesignTeamSecretCulture/
Proffessional photgraphy by Lavana Dancer IG lavanadancer website http://www.lightmagiclove.com/

Modelling by Jummy Esther IG le_meiux_nigrette_

http://instagram.com/le_meiux_nigrette_

Modelling by Will Besly IG

Willbesly

http://instagram.com/willbesly

@secretculture @le_meiux_nigrette_ @lavanadancer @willbesly

#denim #shredded #shorts #short #summer #como #sydney #dreams #secrets #frayed #distresseddenim #holes #jeans #club #night lib #picnic #party #beach #casual #sexy #hot #basic#fitness #health #wellness #live #love #bebeautiful #fashion


Behind the scenes at secret Culture Photoshoot with Lavana Dancer 


We started preparation at 4am On shoot with Jummy Esther our gorgeous Nigerian model. Contact her via Instagram for modelling shoots:

http://instagram.com/le_meiux_nigrette_

      

Our professional photographer Lavana Dancer was amazing taking photos  from all angles in the beautiful setting at Como Wharf and Como Pleasure Grounds. Check out other photos from Lavana at http://www.lightmagiclove.com and for contact details. 


Ethical design how do you think you can get away with being unethical?


While others are outsourcing to other countries in poorly paid factories with poor lighting and poor facilities.

Mothers are sewing in these factories and have children who are going without and workers are being paid the wrong pay so you can wear your cheap and nasty looking clothing.

Not only this the poor worker is working in filth while sweat is pouring off them because they are working so hard that the term sweat shop actually is relatable. Their arms and wrists are aching because every day they sew the same thing all day long making the same movement. Later on in life they will be riddled with arthritis and their backs will be bent from bending over a poorly lit sewing machine.

There are those of us that just don’t want to be unethical. We can see the damage it has caused to countries and the affect fast fashion has on land fill. The worst and most heart breaking affect is on the people who by their circumstances are subjected to unethical design.

We live in such a throw away society. Every time we buy something that is throw away. Something that’s cheap and in fashion that will be out of fashion next week we are contributing to this problem.

It’s not just the designer but it is also the consumer at fault here.

Meanwhile in Australia. Piece workers are doing a similar thing to compete with a market that is just so hard to compete with just so they can make a name for themselves and beat fast fashion. You see in Australia the minimum pay for piece work is $40 an hour. That being said so many designers are unwilling to pay this price because they can get it cheaper overseas. It’s a sad industry when you have to be underpaid in your own country to compete with your overseas competition. I personally have sewn piecework for labels and one in particular from Newcastle Australia who wanted to pay just $10 per garment. The garment would take me an hour to make. I could not believe the hide of this woman. So bloody cheap. Unbelievably cheap. While she gets $40 for a pair of shorts expecting me to sit there and sew all night for $10 per pair. Not only that she would be calling me to have them done overnight when I had not even had a chance to sew them. As a dressmaker and daughter of a dress maker I was quite offended by this. That’s why I felt I should speak out because she the designer who does not even design her own clothes is still doing the same thing paying pittance to other piece workers so she can get $300 for a dress. it’s disgusting. She doesn’t even make her own patterns or make any decisions in the design process. Now I hear she’s outsourcing her pattern making for $5 a patten somewhere is Russia. For someone who outwardly claims to be ethical I am so ashamed of this woman saying she is a designer and pretending to be while she profits off her unknowing customers. She just profits off actual designers and dressmakers who want so badly to use their craft that they are willing to sew for almost nothing.

My personal experience during this process was that I would be doing all nighters until 5am in the morning sewing and while the sweat was pouring off me I could not help but relate to my overseas counterparts. Who could not choose to give up their careers as piece workers. 

So as you can see even if you think the company is ethical it sometimes is not. You really need to investigate to find out before you buy.


Wedding dress 101 Why you can’t have your dress taken in too tight


You just can’t have your dress too tight and I will go into this in gory detail.

Firstly the wedding dress you wear is the most important part of your wedding. If your dress is too tight you suddenly develop roles of fat which are pouring out from your underarms or the back. The waist looks like the fabric has stretched because it’s been taken in too much.

Ok so there are some ways around this and you should ask your dressmaker or designer what you can do if you need the dress to be so tight your waist looks like your wearing a corset.

But let me repeat myself there is nothing worse than a cheap looking wedding dress that has popped.

Your a size bigger than your sister or your girlfriend and you just wanted to look smaller. We all know what it’s like but please for your own sake and the sake of your wedding do not make your dress so tight you need to squeeze into it.

There is nothing worse at a wedding than the brides dress popping. It’s absolutely horrifying and the stuff of nightmares. I’ve actually seen this with my own eyes and it definitely wasn’t a dress that I made. Invisible zippers are known for popping on girls who are wearing dresses that are too tight. When I saw this happen it became a drama for half the night and the bride ended up being so rude to her sister even I was disgusted. Horrified even after bridezilla reared her ugly head. Poor uninformed size 22. I felt very sorry for her while her bridesmaids attempted to use giant safety pins to pin her together. Omg! What a scary terrible wedding. I was just a young waitress at the time but I really felt sorry for the girl. She just wanted to look smaller and it ruined her wedding.

Imagine your walking around casually and then your dress pops.

There is no going back. Once your dress has popped your wedding goes down hill. You have to change into your honey moon clothes if you have them with you. Brides worst nightmare walking around casually in her Bahama thongs, casual jeans and tshirt she wears on weekends while her size 8 bridesmaids are swanning around in gorgeous little cocktail dresses.

At least pack some back up clothes please and not the variety you find in supre or just jeans.


Why you can’t trust a quilter to make your wedding dress


Ok I’ve said it before many times. A quilter is not a dressmaker. But a dressmaker is 100% the person you go to after having your wedding dress stuffed up by the quilter.

So you know she’s a friend and she can sew but can you trust her to sew your wedding dress?

Well according to myself not unless she has knowledge of pattern making, fitting and fabrics.

It is very different sewing straight lines and showing you can appliqué a few stray cats on a cushion to hand sewing beads and lace to dresses

Fitting the dress to the human form adds a whole other dimension. You have to know how much to fit the dress so it’s not too tight and it’s not too loose. You have to know how to alter the pattern so you can change the style to suit the bride. You also have to help the bride choose the right style steering them away from bad taste moments. Remember that dress you really liked on the hanger but the style just didn’t sit right and looked horrible.

Sewing a wedding dress is much harder than the average sewers sewing level. If you are a quilter and have succeeded in making a wedding dress well done but I bet you will never attempt another one unless your a glutton for punishment.

The nicest wedding dresses are designed especially to suit the bride and made with the highest quality fabrics and needlework. They should have a mixture of hand and machine sewing and fit just right with the right style to suit the body shape.


Go Daddy newby builds a website with wix and tells you about her amazing story of building her business.


So I didn’t realise how hard building a website is and starting a business until I bought my go daddy domain 4 years ago. Here’s how I did it. First off I used my domain and my friend attached it to my blog until I could figure out how to build the website. Now the best part of Wix is how easy it is to build the website with them. You don’t need to know how to speak the language of html which I still can’t speak either. You just need your photos and the ability to upgrade your account $$$. The wix website editor allows you to add pages and buttons as well as background images. Portfolio pages and even a shopping cart. The thing that is off putting is the cost. A website is something I wasn’t willing to invest in until I was sure I was ready. Since I bought my domain four years ago I’ve completed a diploma in fashion design courses in marketing and management as well as admin inc book keeping. The list goes on. I’ve also worked as an intern for Suboo resort wear. Had some work experience working for we are handsome swimsuits resort wear as well as Jenny rose fashion leather textile designer. I’ve worked for a famous shoe designer in Sydney years ago Donna may Bolinger. I’ve seen the back entrance and the front entrance of fashion. I might not like the social and ecological effects it has on our society but I just want to make clothes and share them with people. I want to make changes in this world. I don’t want to leave a heavy foot print. I want to find a better way to make fashion environmentally friendly and I want to build my own factory overseas with a crèche with training and proper pay. I’ve worked for nothing and worked for something. I’ve been a pieceworker and a dressmaker. I’ve made custom designer outfits I’ve designed and I’ve had to pattern make copies of pictures for clients. I’ve been an advisor for new fashion labels who have no training and I’ve been advised by my mentors. Now amongst working permanent part time as a blood collector and running my business as a pieceworker and custom designer dressmaker. Everything I’ve ever done has been directed to this moment and I feel on top of the world. I might not of been an overnight success but even I realised if you start building something now it will eventually become a success. If you share the passion you have for your dreams with people they will eventually become addicted to your energy. If you fail get back up on that horse. Don’t ever give in. Don’t ever let your fears get the better of you. Be brave. Be humble. Be beautiful. Stress does funny things to people but If you don’t let it get to you then you will succeed. Eventually. Take every single lead that comes your way. The people who fail are the people who don’t try, who give up and forget their dreams. I’m ready and I’ve just launched my website http://www.secretcultureshop.com

If you like what you see please follow my blog, like my facebook link on the right hand side or follow me on Instagram #secretculture or Twitter Ashleighreneepatel.

Don’t forget to live, love and be beautiful;) xx Secret Culture living the dream

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On shoot with Kovachrome and Secret Culture a sneak peak of artist photographer Amy Kovacs and designer Ashleigh Patel’s up and coming collection summer 2015


If you like what you see you can look at more online portfolio work by kovachrome on facebook at

https://www.facebook.com/kovachromephotography

And follow secret culture local newcastle designer label on Facebook at https://www.facebook.com/DesignTeamSecretCulture

Or on Instagram #secretculture

Also please follow this blog for further updates on secret culture an up and coming designer label. The journey of a fresh designer;)

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Behind the scenes at Secret Culture coastal photoshoot


Whilst on holidays on the South Coast I had the chance to catch up with the well known artist photographer Amy Kovacs and our fresh faced model Chloe Harpley. Amy Kovacs has been taking photographs on the South coast of Australia in NSW for more than 8 years professionally. Chloe Harpley just 16 was on her first shoot but did not leave us unimpressed.

You can contact Amy on 0402 898 499 and visit her online portfolio facebook page via this link https://www.facebook.com/kovachromephotography

Here are some behind the scenes photographs from the shoot.

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Hottest fitness costume in Southern Hemisphere. Mary poppins meets show girl sexy


So I was approached to make a custom fitness costume for gorgeous Kate who had such potential I just couldn’t resist helping design the hottest fitness costume this side of the Southern Hemisphere. She wanted bling and the bang de la boom show girl style with a Mary Poppins twist. Kate wanted something hot that will help her with her success as she really wants to win that fitness competition that she has worked so hard for. To start with I fully beaded a diamonte bralet. Then I made the diamonte costume bottom with fully manoeuvrable lace and satin bustle and white satin Coco Chanel collar with cute red satin double bow. Fabrics we all cannot resist. Then I designed and hand sewed a miniature top hat with a new fabric I have found called FosshapeR300 that you can blow dry and mould into a hardened shape. I love innovative fabrics and that is definitely a new one although expensive works fabulously. I then covered the hat in black satin with a red band and feather that is removable. I also made a pair of white gloves and shoe covers. Here are some pics. Please follow my blog or like my Facebook page on the right hand side to see more custom designs from designer dressmaker Ashleigh Patel of Secret Culture. Ashleigh is an Australian based designer and dressmaker living in Newcastle Australia. You can contact her via email at secretcultureshop@gmail.com if interested in custom made items.

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