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MEET THE NEW KID ON THE BLOCK CRBN UNISEX STREETWEAR + collabs


Making an entrance onto the Australian Fashion arena late in 2016 we have CRBN with lead designer Whitney Duan. The label is so different to regular Australian fashion labels. Which is what makes it so very interesting.

They are here to change the rules on gender.

So you are curious? How can CRBN change the rules on gender?

Well with time staking . Men are wearing skirts. Women are wearing the pants and actually whatever they want.  I mean why as a female should I wear a dress? I want to wear a skort today and I don’t care!

I want to see men in dresses not just because free balling is comfortable but why not? The only thing that has been holding back men from wearing dresses is that dresses aren’t made to fit the male form by the consumer market. Hence why CRBN is a game changer. Men can choose to wear what they want from their range. The fact physically it is a dress or a skirt is just a label and a social image that has been underpinned by oppressive social expectations handed down through generations . Its just a name we gave it to identify what it is but would it be so bad if we named a pant a skirt and a skirt a pant. In the end its the same fabric with the same stitches, the same cotton that holds it together. Just like the difference in gender. Gender is just a label male, female and most recently we have added in no gender which btw is still a label. All these names and boundaries we create ourselves as humans.

‘We have so many people wanting to dress and expand their new style from mundane commercialism. Plus with drag queens now tapping into the mainstream industry with Ru Paul’s drag race/ we have an untouched market’

 Luka Davis

Melbourne Designer & Stylist

Instagram@luka.davis

 

Whitney’s background is in Philosophy and Art History so her perception of gender is quite in tune with a general move by society to become less gender specific. We are after all a society who wants whatever we want when we want it. Socially we just want to be able to wear what we want without the backlash of social expectations. In fashion ‘different’ is the new ‘cool’. So as unisex clothing gains momentum and is starting to be seen as the new cool there are so many self styled innovators who are picking up the product and trying it. CRBN is a blend between fitted and baggy streetwear with styles you could wear everyday casually or dress up to go out and party in with an emphasis  on comfort. Now that we already have so many people out there who are innovators gaining awareness of the product and trying samples of unisex clothing in their day to day lives. Its time for early adopters like you and I to support unisex clothing and pick up the trend and deliver it to the growth stage and mass market before unisex is totally accepted and adopted into our society. So I ask you. Can you challenge your own thinking that you have been taught from birth? Can you try something different to see how it fits and feels? If your not excited by now to break the rules and kick back the boundaries of social expectation then I’m probably howling to the moon.

While working alongside CRBN as one of a select group of consultant pattern makers I sat in on quite a few late night fittings and meetings behind the end product. In collaboration of their first range I found Whitney and her partner radio spokesperson and author Eden Duan to be quite unique individuals in fact their strong bond and communication was the back bone of getting things moving at the rate that such a large collection could be developed. Developing a range this large requires so much time and effort away from regular day to day existence and as a power couple they worked together to make CRBN from just an idea to something tangible something that any designer could be proud of. Whitney Duan designer of CRBN is the new kid on the block. I am loving her cool style and needed to share it. She actually gets how contemporary humans are feeling. Lets just erase some of the labels and start again. Fashion is now geometric lines, contemporary, rule breaking, minimalistic, unisex clothing.

Author: Ashleigh Renee Evans (Secret Culture)

all links:

Buy CRBN now https://www.crbnstudios.com/

Follow CRBN on Instagram @crbnstudios

Follow CRBN on facebook https://www.facebook.com/crbnstudios/

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